Our story
Where the
loom lives
Ecru is rooted in Village Dhela, Jim Corbett National Park where the Himalayan foothills meet the plains of Uttarakhand. The name comes from the French textile trade word for the natural unbleached colour of raw cotton. We are that colour. Honest, untouched, exactly as nature made it.
We source organic cotton from GOTS certified manufacturers in Gujarat. Every piece is handstitched in our Kumaon workshop by women from surrounding villages. All dyeing uses plant extracts Manjistha (Indian Madder root) for terracotta, Indigo for blue, Himalayan botanicals throughout.
We work directly with wholesale buyers, hotel chains and brands globally no agents, no middlemen. Private label and custom orders welcome.
Organic Cotton
Sourced from GOTS certified manufacturers in Gujarat. Natural unbleached ecru tone, or plant-dyed to specification. No GMO seeds, no synthetic inputs.
Women Artisans
Our Kumaon workshop employs women from villages surrounding Jim Corbett National Park. Fair wages, flexible hours, generational craft kept alive.
Natural Plant Dyes
Manjistha (Indian Madder root) for terracotta. Indigo for blue. Himalayan botanicals throughout. AZO-free. No synthetic dyes at any stage.
Direct Trade
No agents. No middlemen. Full transparency from certified farm to finished product. Private label and custom orders welcome from 50 pieces.
Sustainability
Organic cotton uses 91% less water than conventional. Combined with natural dyes and local employment, sustainability is built into every decision not bolted on.